In an age of global enterprise and increasing business complexity, these essays call for a return to the basics. In challenging business schools to do more to cultivate good judgment, a sense of responsibility, and a commitment to the common good, the authors issue a timely plea for business to serve humanity - rather than the other way around.

Lynn S. Paine
John G. McLean Professor of Business Administration
Harvard Business School


There's a new business world order. The consumers are now in charge. Technology will continue to be a driver. Creativity and innovation are the major way to success. In turn, ethics will support creativity and impact brands. Rethinking Business Management thought-fully lays the foundations for educational institutions to catch up with this business revolution.

Peter Georgescu
Chairman Emeritus
Young & Rubicam


People often say that business management education today is bereft of principles beyond profit. There is no better refutation of this point of view than Rethinking Business Management. This important volume will help business students, faculty, and professionals refine their moral foundations and bring an ethical equilibrium to their study and practice.

Arthur Brooks
Louis A. Bantle Professor of Business and Government Policy
Syracuse University